Online Casinos: A new Playing Field

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The catapulting popularity of online gambling has created a relative global demand for ground-breaking and progressive advances. This has led the industry to evolve in the areas of game releases, promotions and new legislation.

A great variety of entertainment-rich games are released monthly to feed the sophisticated market’s appetite for themed games which cater for different consumer trends and tastes. In recent times, online casinos have added skilled gaming, such as backgammon, as well as multi-player slots and sports or topic-specific betting to their websites PG soft. For the player it means a much greater choice than those offered at traditional land-based casinos, such as slots, table games and video poker and the convenience of managing several activities from a single account.

To entice new enthusiasts, promotions are growing larger with ever-increasing fortunes to be won. The world’s first International Casino Games, a six-month event with a 1. 5 million US dollars total prize pool, is making online gambling even more tangible. This event, like other casino and poker cruises, integrates the online and offline worlds by holding its grand final on a Caribbean Cruise. Even though cruises are almost synonymous with gambling, the event also addresses the need for players to compete internationally in their favorite games.

Apart from only targeting the huge high-rollers and the senior market, the casinos also allow business savvy entrepreneurs to take advantage of the industry growth through the highly competitive range of affiliate programs. Commission structures of the best choices available include life-long earning potential from acquisitions which are set at approximately forty percent or higher.

Another positive development, following concerns about the difficulty in identifying underage gamblers and monitoring the online gambling environment, is new legislation recently released by the self-regulatory body ecommerce and Online Gaming, Regulation and Assurance (eCOGRA). With the new regulations in place, online casinos are to start a massive clampdown on underage and excessive gamblers in an effort to promote more responsible gambling. In the event that there are no home jurisdictions in states where online gambling is acceptable, gamblers will now have to abide by the minimum gambling age rule of eighteen years.

The fifty-six online casinos and poker rooms bearing the eCOGRA Seal of approval will put into practise in-house policies and a comprehensive range of independently enforced requirements that are designed in collaboration with the G4 responsible gambling consortium.

“This initiative is one of the most comprehensive and widespread responsible gambling efforts yet seen in the online gaming industry”, says eCOGRA’s CEO Andrew Beveridge. The regulations effectively bar players who are not eligible to gamble online because of compulsive and excessive behaviour that could be financially damaging to their lives, and this includes players who are too young to gamble.

In this new playing field, it is encouraging to see online casinos taking the lead in protecting and enhancing the enjoyment of responsible players by reinventing themselves and, by so doing, setting credibility and legitimacy as the new industry benchmarks. If craps, cards and casinos are your game then why not join an online casino affiliate scheme. The affiliate can enjoy all the excitement of earning big money from casinos without ever having to wager a dime. It sounds ludicrous but amazingly it is true. Affiliate schemes are a way of rewarding website owner for advertising their products on your sites. By picking up a percentage of everything that a referred player spends in a casino the affiliate can soon be enjoying the casino life without ever having to worry about losing out.

The glitz and glamour of the casino has always been an alluring draw for people all over the world. Gamblers and non-gamblers alike flock to try their hand at one of many exciting adrenaline packed games. With money won and lost on the roll of a dice, a spin of a wheel or a turn of a card, the casino industry is an alluring neon paradise for thrills and spills. Now that same excitement has become available to millions worldwide through virtual casinos all over the internet.

The online casino industry is red hot, it is churning in millions of dollars through it’s faced paced exciting games. The membership of these sites is increasing daily and therefore so are the profits. The industry has ballooned into one of the biggest on the internet, and has been one of the major success stories of the Web. This billion dollar business is so lucrative that people all over the world are trying to muscle their way in on the action. The big companies need to stay ahead of the game and build on their reputation, whilst the smaller ones are snapping at their heals desperate for the chance to become a contender. Huge bonuses, extra games and a variety of deals are all used to entice the customers to their virtual doors.

As a result of this hugely competitive world the role of advertising a product has become hugely important. The more people these casinos can reach the more likely they are to attract a few passers by. Television, radio, billboard and sponsorship are all options that have been used, but these are largely expensive and have no guarantee of success. So many casinos have employed the freely available market of the affiliate program. For both parties it is a potentially lucrative win win situation. The casino benefits from free marketing and doesn’t pay a penny until somebody follows the link to their site. The affiliate receives a percentage of the money that their guests supply to the site each and every month for the lifetime of the gamers. It is a unique situation in the world of modern business, in which two parties can be extremely happy for their portion of the payout. The affiliate because they are effectively getting paid for nothing, and the casino because they get a new customer to spend money and hopefully attract further members to their site.

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